Welcome to jLOFT,
the website of Jason Alan Loftis.
At work, I am an information architect.a user experience craftsman.a content strategist.a visual designer.a web developer.
And I thrive as a digital brand consultant serving agencies, companies, and organizations.
Please contact me if you would like to discuss a potential project. After 5 years with a health and science marketing agency, I am open to new opportunities.
At home, I am a husband.a father.a coach.a videographer.a handyman (wannabe).
And I relax with my family in San Diego’s beautiful and friendly North County.
Dawn of the Consumer Internet
I built my first websites using FrontPage and NetObjects Fusion. I went through a Flash phase in 1999, creating elaborately animated web experiences that clogged dial-up connections.
Emergence of Web Standards
The School of Zeldman
I grew impatient with software-dependent web creation and learned HTML + CSS. I became a disciple of Jeffrey Zeldman’s zealous pursuit to establish web standards.
Rise of Content Management Systems
User-Friendly Web Publishing
I started using WordPress, the world’s most popular CMS, way back at its first release. Before that, I used Movable Type. Since then, I’ve mastered ExpressionEngine and Craft.
Disruption of Traditional Business by the Internet
I had the opportunity to work for Slacker, an internet radio company that was a pioneer in the online music revolution and one of the first companies to build its business around mobile applications. I designed the user experience and visual assets for its customer onboarding process and the online store. It was tremendously beneficial to me to step through the whole process in collaboration with marketing and development teammates. I also designed banner advertisements and radio station “album covers.” Eventually, I was entrusted with designing and developing a customer service microsite as a solo project.
Revelation of Responsive Web Design
Media Queries for Mobile
CSS3 introduced media queries, and I pounced on the opportunity to experiment with adaptive layouts for different viewport sizes. Over the years, I’ve developed more than 40 responsive websites. Interpreting complex desktop web designs into tablet and mobile experiences that retain feature-rich interactivity is a specialty I relish.
Advent of Front-End Frameworks
A Strong Codebase
Twitter released Bootstrap and Zurb released Foundation, and I was relieved to standardize my workflow around common conventions rather than always implementing advanced features with custom code.
Audacious Work for Science + Health Brands
High-Stakes Agency Life
Audacity persuaded me to leave freelancing and join its team. It was my privilege to partner with extraordinary talent to deliver fantastic digital brand experiences for numerous high-tech health and science brands.
Hang My Own Shingle… Again
Digital Brand Consulting
After 5 years of agency life, I returned to freelance. I offer consulting services for digital brand strategy and marketing with the ability to execute on Information Architecture, User Experience, Content Guidance, Visual Design, Web Development, and Digital Marketing Management.
Experience College Life
I completed my undergraduate degree at a highly-rated private college in Indiana. I studied psychology, history, and social studies and received a degree in secondary education. In addition to a fabulous education, I gained life-long friendships.
Venture to the Philippines
The Evangelical Alliance Mission
I enjoyed two years in the Philippines as part of a Christian missionary team. I taught in a one-room schoolhouse for children ranging from 1st grade to 10 grade. I also led discipleship groups for Filipino college students. Riding my motorcycle through the maze of dangerous traffic was a daily adrenaline rush.
Go West Young Man
I moved away from my Chicago roots to Southern California to pursue graduate school in theology. I found a church pastoral position ministering to college students and young adults. Over time, I expanded my role to involve creative arts, communications, and web design.
Discover a Life Partner
After a year of friendship and another year of courtship, I married Dara, my California girl. She is a source of inspiration and strength. With her encouragement, I started to pursue my passion for visual design and web development with greater seriousness and urgency.
Blend Theology + Art
Dara identified an opportunity for me to complete my theology studies at an institute at Fuller Seminary endowed for artists. I joined a cohort that included painters, actors, dancers, filmmakers, writers, and digital designers like me. I used my time there to build my portfolio and expand my skills.
Become a Slacker
As I wrapped up my time at the Brehm Center, I received a call from the HR manager at Slacker, an internet radio company. They found my portfolio online and mistakenly thought I was a student at the prestigious ArtCenter in Pasadena. Despite the confusion, Slacker offered me a job as a designer.
Put Down Roots
We decided to settle in North County San Diego and buy a house. It is a fixer-upper that is always in need of a repair, but we love it.
Add to the Family
One of the core passions Dara and I share is adoption. We pursued a long process of fost-adopting our son, Jay, out of the California foster-care system. It is an absolute privilege that we get to be his parents and be part of his remarkable story. Along the way, we adopted a cat and a dog to add to the joy.
Add to the Family… Again
We returned to the California foster-care system and were blessed with our son Franky. He is the piece we didn’t know we were missing. Charming, cerebral, and comedic much like his older brother; they make quite the pair.