Greetings.
Welcome to jLOFT.com,
the website of Jason Alan Loftis.

At work, I am an information architect.a user experience craftsman.a content strategist.a visual designer.a web developer.

And I thrive at audacity, a branding agency serving health and science companies.

Most of our projects are confidential, but you can see examples of my work by experiencing the audacity website and viewing these portfolio items: Company 43, Device 777, and Huntsworth Health.

Connect with Me on LinkedIn

At home, I am a husband.a father.a coach.a videographer.a handyman (wannabe).

And I relax with my family in San Diego’s beautiful and friendly North County.

My son and I produce videos together. We have a YouTube channel called “Lofty Picks” where we post sports analysis shows. Our most viewed video is an RC Hummer tackling an obstacle course.

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PROFESSIONAL JOURNEY

1996

Dawn of the Consumer Internet

Early Experimentation

I built my first websites using FrontPage and NetObjects Fusion. I went through a Flash phase in 1999, creating elaborately animated web experiences that clogged dial-up connections.

2001

Emergence of Web Standards

The School of Zeldman

I grew impatient with software-dependent web creation and learned HTML + CSS. I became a disciple of Jeffrey Zeldman’s  zealous pursuit to establish web standards.

2003

Rise of Content Management Systems

User-Friendly Web Publishing

I started using WordPress, the world’s most popular CMS, way back at its first release. Before that, I used Movable Type. Since then, I’ve mastered ExpressionEngine and Craft.

2008

Disruption of Traditional Business by the Internet

Slacker Radio

I had the opportunity to work for Slacker, an internet radio company that was a pioneer in the online music revolution and one of the first companies to build its business around mobile applications. I designed the user experience and visual assets for its online store. It was tremendously beneficial to me to step through the whole process in collaboration with marketing and development teammates. I also designed banner advertisements and radio station “album covers.” Eventually, I was entrusted with designing and developing a customer service microsite as a solo project.

2009

Revelation of Responsive Web Design

Media Queries for Mobile

CSS3 introduced media queries, and I pounced on the opportunity to experiment with adaptive layouts for different viewport sizes. Over the years, I’ve developed more than 40 responsive websites. Interpreting complex desktop web designs into tablet and mobile experiences that retain feature-rich interactivity is a specialty I relish.

2011

Advent of Front-End Frameworks

A Strong Codebase

Twitter released Bootstrap and Zurb released Foundation, and I was relieved to standardize my workflow around common conventions rather than always implementing advanced features with custom code.

2013

Audacious Work for Science + Health Brands

High-Stakes Agency Life

Audacity persuaded me to leave freelancing and join its team. It has been my privilege to partner with extraordinary talent to deliver fantastic web solutions for more than a dozen high-tech life science and healthcare brands.

PERSONAL JOURNEY

1995

Experience College Life

Taylor University

I completed my undergraduate degree at a highly-rated private college in Indiana. I studied psychology, history, and social studies and received a degree in secondary education. In addition to a fabulous education, I gained life-long friendships.

1997

Venture to the Philippines

The Evangelical Alliance Mission

I enjoyed two years in the Philippines as part of a Christian missionary team. I taught in a one-room schoolhouse for children ranging from 1st grade to 10 grade. I also led discipleship groups for Filipino college students. Riding my motorcycle through the maze of dangerous traffic was a daily adrenaline rush.

2001

Go West Young Man

Southern California

I moved away from my Chicago roots to Southern California to pursue graduate school in theology. I found a church pastoral position ministering to college students and young adults. Over time, I expanded my role to involve creative arts, communications, and web design.

2003

Discover a Life Partner

Dara Loftis

After a year of friendship and another year of courtship, I married Dara, my California girl. She is a source of inspiration and strength. With her encouragement, I started to pursue my passion for visual design and web development with greater seriousness and urgency.

2006

Blend Theology + Art

Brehm Center

Dara identified an opportunity for me to complete my theology studies at an institute at Fuller Seminary endowed for artists. I joined a cohort that included painters, actors, dancers, filmmakers, writers, and digital designers like me. I used my time there to build my portfolio and expand my skills.

2008

Become a Slacker

Slacker Radio

As I wrapped up my time at the Brehm Center, I received a call from the HR manager at Slacker, an internet radio company. They found my portfolio online and mistakenly thought I was a student at the prestigious ArtCenter in Pasadena. Despite the confusion, Slacker offered me a job as a designer.

2008

Put Down Roots

The LoftHouse

We decided to settle in North County San Diego and buy a house. It is a fixer-upper that is always in need of a repair, but we love it.

2010

Add to the Family

Adoption

One of the core passions Dara and I share is adoption. We pursued a long process of fost-adopting our son, Jay, out of the California foster-care system. It is an absolute privilege that we get to be his parents and be part of his remarkable story. Along the way, we adopted a cat and a dog to add to the joy.