Jane McGonigal presented the keynote at SXSW Interactive on March 11. Currently a senior researcher at the Institute for the Future, Jane McGonigal writes and speaks about the power of digital games, virtual worlds, and other immersive experiences to change reality and to shape our future.

I arrived in Austin, Texas on Friday, March 7 for South by Southwest's (SXSW) Interactive Festival. It is an opportunity for me to be part of a professional conference geared towards people involved with designing, developing, producing, and distributing interactive media content.